Designing experiences that move business and people—at scale.
What I believe. What I’ve built. What’s next.
I’m a UX leader blending systems thinking, circular design, and human-centered leadership. This site isn’t just a portfolio—it’s a living record of transformation in practice.
Leadership
I lead with purpose, clarity, and momentum.
I believe design is most powerful when it shapes both business growth and human well-being. At CVS Health, I guided experience-led product strategy that reshaped how 74M+ customers engaged with the brand—unlocking millions in new annual revenue while making complex healthcare systems easier to navigate.
Those results were possible because of how I lead: creating clarity, aligning strategy with the WHY, and building teams that deliver the right solutions, not just the obvious ones.
My leadership is grounded in:
Systems at Scale — from pilots to global frameworks
Human-Centered Leadership — co-creating with teams, partners, and users
Designing for Sustainability — in business and the planet, reducing waste and building resilience
Unlocking Growth Through Design — turning customer experience into measurable business outcomes
Exploring the Future — integrating AI-literate, ethical, and circular design practices
Living Case Studies
Each case study here is versioned, so you can see how my thinking evolves and compounds over time