The Objective
Create a home insurance experience that closely resembles progressive branding and makes the user feel like they are being asked only a few more questions since customers already been through a quote process through Progressive.
The Discovery
In order to get users through the quote an idea of some kind of “Guide” was encouraged to explore. Progressive was not comfortable using Flow so we came up with Jacop who is a good friend of Flows.
I started designing each question as though Jacop was asking it and he provided helpful tips in areas where, through the data, showed where customers were getting hung up.
Results
The new quote to purchase increased and Progressive started sending over more potential customers.
The Role
Lead UI Designer for progressive home insurance
The Objective
Create a home insurance app that addresses the needs of the company but also helps solve pain points that the customer may have when trying to buy home insurance.
The Discovery
When buying home insurance, through various research reports the company determined that there were two different buyers. Those that were new to home insurance and had many questions and concerns and those who had been through the process many more times and wanted to see a price quote more quickly. The team came up with an idea for two different user flows that in the end would produce a quote but one was built to take on more customer support questions. We decided to call this the Am I covered tool.
The concept was to find common scenarios that insurance companies have to deal with. Some examples would be a tree falling on a house. The user would go through the tool and choose different scenarios and learn what insurance would do in that instance and what types of coverage would be needed. The tool was designed to free up customer support and also engage more new insurance buyers and give them more tools to make better decisions. When they choose their coverage amount they would be more aware of what coverages were and why they might need them.
The Role
Lead UI Designer for Coverage Tool concept
Lead UX/UI Designer for app concept
The Objective
Design a simple refill experience using a pharmacy app for grocery store chains like ShopKo.
The Discovery
The current experience required that customers have a store logged in with their user account however it wasn’t clearly to the users how to set their store in order to refill their Rx. This was discovered as a major pain point both for customers and for the business. Through analytics tracking, refill was called out as an action with a higher drop off rate and customer support calls supported that users were having trouble.
As a secondary part of the project a new home screen was approached to clearly give entry points for the user to understand what options they had available in the app. Once the user went through the Rx flow at the end they would be asked if they would like to favorite their store. Once they made a store their favorite, that store would show as their main store on the home screen where they could easily change it at any point. After the implementation users were refilling their Rx more easily.
The Role
UI/UX Designer
With new design user can choose a store as their favorite location to save.
Once the user has their store set they can easily refill their Rx.
The Objective
Design a new guest user experience for the Med Remind feature within the CVS pharmacy retail app.
The Discovery
The previous experience did not allow for the user to explore the app until they signed in. Analytics reported a high drop off rate from the very first screen. A proposed guest experience with new flows was designed for the user to play with the feature before they were encouraged to sign in so they could then use the full feature of the app. New areas were designed for the user to get a taste before they wanted to commit to using the feature. Colors, updated iconography, and clear calls to action were implemented into the screens. Smart success messaging was also proposed for personal customized experiences based on what action the user last took.
The Role
Senior UI/UX Designer
The Typography used
Helvetica Neue
Objective:
Develop a learning tool within the app that encourages the user to explore newly implemented features.
Discovery:
CVS is rapidly updating, improving and creating new features within the app, however there wasn’t a way to identify the newly implemented features for the user. A mobile engagement module was implemented to educate and engage the user with the new features. A mobile engagement module will additionally allow the user to learn and earn ExtraBucks Rewards® based on their utilization of the app.
Role on project: UI/UX Designer responsible for developing visual designs and specs.
Web type: Helvetica Neue
Design with Daylight
Objective:
Develop a site for a consulting company that is in the process of creating a niche for light solution products.
Discovery:
The site was designed around three scenarios/personas
1. A construction company looking for lighting ideas/materials for a large project.
2. Architects and interior designers who would like to touch, feel and experience the product
3. Anyone in the business who would need to fulfill their CEU’s education credits.
Role on project:
Lead visual designer and team contributor for web architecture
Web type: Raleway and Lora
Photography: On Location Photoshoot
